NCB Online Banking
User Experience Designer/Production Art Director
In December of 2007, National City had launched a brand new website for their home marketing and sales identity brand. It had not only proved to be successful, but it had redefined what a banking site should be. It wasn't just friendly, engaging and interactive. It was what other financial sites had failed to deliver: not to be threatening or boring.
Off the tails of this success, the bank wanted to roll this same look and feel into their online banking model, giving their most loyal and highest visiting customers the first redesign in seven years. It was an ambitious task, affecting more than 700 pages to be delivered from conception to production in four months. The result was a smoother, more pleasing user experience that did more than tie the online brand together-it strengthened it.
